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Legal Discovery Associates needed a way to attract clients whom our sales people could not reach by traditional methods. To get our foot in the door, we appealed to our potential clients' emotions. Targeting the frustration our competitors cause, we signalled that we are an understanding and viable option.
While not as fancy as the one above, its clean lines and clear copy certainly got our message across. Since it was so cheap to produce we were able to do mass-mailings and target a wide audience.