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This piece is designed as a static print advertisement geared specifically towards families.

The San Francisco Symphony offers a select number of 'family-friendly' performances, many of which are outdoors and typically free of charge.

To attract families to the revenue generating performances, I designed a concert specific ad that emphasizes live performance in a kid-orientated environment.

This piece was intended as direct mail with the finished size being a 5" x 7" postcard.

The SF Symphony needed to create a marketing campaign targeting single concert ticket sales.   In order to attract consumers to specific concerts I created a line of advertising that "tells the story behind the music," adding a human component to the esoteric appeal of the music alone.

For this piece I found Johannes Brahm's death mask and used it as a spring board for several pieces with differing copy.

Like the 'Hear it Live' piece above, this example was created to target families for specific concerts.

In this case I sought out three seperate concerts that were applicable and used them in the creation of a direct mail piece with the intended finished size being 8.5" x 5.5"

© Katherine Parrick 2006